Product marketing, run as a system.
I'm Dmitriy. I create positioning and launch B2B and self-serve products. I also build the tools to do product marketing job faster and make the output stronger.
Does any of this sound familiar?
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Product value
We know the product is good, but customers can’t say why in one sentence.
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Knowledge sharing
Marketing, Sales and Product each tell a different story, and what one team learns never reaches the others.
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Customer insight
We’re building for customers we’ve never really talked to.
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Launches
We shipped it, and no one noticed.
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Feature awareness · existing users
Experienced users have no idea what’s new.
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Feature awareness · new users
New users never find what we shipped a year ago.
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Campaigns
Our marketing is reactive, driven by whatever is urgent this week.
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Technical buyers
Our buyers are developers and IT people, and they tune out generic marketing.
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Onboarding
People sign up but never reach the moment that makes them stay.
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Monetization
We have plenty of free users and too few paying ones.
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Expansion
One team adopts us, and the rest of the company never hears about it.
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Churn
Customers leave quietly, and we only find out when it’s too late.
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Lifecycle data
We have the customer data, but it doesn’t drive anything.
Product marketing tools I've built and use
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Competitive intelligence 🧐
Structured analysis of competitor emails, slides, tweets, so your messaging decisions are based on current facts.
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Market signals 🚨
Tracks changes in the market (competitor moves, standards and regulation, buyer-relevant news) and maps them on buyer journey and personas knowledge.
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AI reasoning router 🚦
Sends each task to the model or tool best suited to it, depending on whether it needs deep reasoning, fast drafting, or live research.
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Personas 🦸
Living buyer personas with role, buying roles, ideal customer segment and source-backed knowledge (business profile, professional context, challenges, buying triggers, objections, messaging).
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Customer journeys 🛣
Journey maps built on the shared persona knowledge, so messaging follows what buyers actually do at each stage.
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Agentic Support 🛎
Frameworks and Skills that help you think and create faster. Anything from gaps in narrative to producing a branded email template.